Win-Back Campaign for Dormant Clients
The Problem
You have hundreds (maybe thousands) of past customers who haven't booked in 6+ months. They already trust you — they already paid you — but you're spending all your money chasing strangers. Acquiring a new customer costs 5-7x more than retaining an existing one. Your old customer list is a goldmine you're ignoring.
The Automation
A monthly scan identifies contacts with no activity in 6+ months. They enter a 3-touch win-back sequence: a "we miss you" text with a seasonal offer, an email with what's new at your company, and a final SMS with a VIP-only discount. Personalized with their last service type and date.
The Benefit
8-12% of dormant clients rebook within 30 days of a win-back campaign. On a list of 500 past customers, that's 40-60 reactivated jobs at zero acquisition cost. These customers already know you, trust you, and close faster. It's the highest-ROI automation you can run.
How It Works — Step by Step
Trigger: Find Dormant Contacts
Monthly automated scan finds contacts with last activity date > 180 days ago AND no "do not contact" tag.
Day 1 SMS: We Miss You
"Hi [name]! It's [company]. It's been a while since your [last service] back in [month]. We'd love to help again — here's $50 off your next service: [booking link]"
Day 3 Email: What's New
"What's new at [company]" — new team members, new services, recent 5-star reviews. Builds trust and shows you're still going strong.
Day 7 SMS: Final Offer
"Last chance for your $50 VIP returning customer credit, [name]. Expires Friday. Book here: [link]"