73% of customers only consider businesses with 4+ stars and 50+ reviews. If your competitor has 150 reviews and you have 23, you're invisible on Google. Most contractors never ask for reviews, or ask at the wrong time. The result: new customers scroll right past you and book with someone who has more social proof.
When a job status changes to "Complete" in your CRM, a review request fires automatically 2 hours later via SMS. It first asks a private satisfaction question. Happy customers (4-5 stars) get a direct Google Review link. Unhappy customers (1-3 stars) get routed to a private feedback form so you can fix the issue before it becomes a public review.
Contractors using this automation go from 2-3 reviews/month to 15-20 without ever manually asking. The review gating prevents negative reviews from hitting Google. One HVAC company went from 23 to 112 Google reviews in 90 days, jumping from page 3 to the top of the local pack.
When a job status in your CRM changes to "Complete" (or tech marks job finished).
Gives the customer time to see the finished work and form an impression.
"Hi [name], thanks for choosing [company]! How was your experience today? Reply with a number 1-5."
Sends direct Google Review link to happy customers. If 1-3 stars: Sends private feedback form + alerts you to follow up personally.
If no review posted yet, a gentle reminder fires: "Your feedback really helps other homeowners find us!"