No-Show Re-Engagement Sequence
The Problem
Even with reminders, some customers still no-show. Most contractors mark them as lost and move on. That's money left on the table — they booked for a reason. Life got in the way, they forgot, or something came up. Without a re-engagement system, that lead dies.
The Automation
When someone is marked as a no-show, a 3-message re-engagement campaign fires: immediate "we missed you" text, a next-day rebook offer, and a 3-day follow-up with a small incentive ($25 off or priority scheduling). Each message makes rebooking one-tap easy.
The Benefit
25-40% of no-shows rebook when they receive a friendly, non-judgmental follow-up. That's revenue you already earned (the marketing cost was already paid). Instead of losing $350+ per no-show, you recover most of them automatically without picking up the phone.
How It Works — Step by Step
Trigger: Mark as No-Show
Appointment status changed to "No-Show" in CRM (manual or auto-detected 30 min past appointment time).
Immediate SMS: We Missed You
"Hey [name], we were at your place today for your [service] appointment but it looks like we missed each other! Want to reschedule? [booking link]"
Day 1 SMS: Rebook Offer
"No worries about yesterday — things happen! We've got openings this week if you still need [service]. Book here: [link]"
Day 3 SMS: Final Incentive
"Last note — I'm holding a priority slot for you this week + $25 off your [service]. Want me to book it? Reply YES."